NEW YORK—Virgin Mobile USA L.L.C. has tapped MX Telecom to support its off-deck content activity.
The mobile virtual network operator said MX Telecom will deliver premium SMS support and provide short-code connectivity for third-party transactions. The London-based messaging company maintains direct connections to more than 40 operators across Europe, North America and Asia, providing text, voice, multimedia and location-based services.
Off-deck content has generated substantial revenues in Europe, but U.S. carriers have only recently begun to embrace content owners’ efforts to approach consumes directly. With the MX Telecom announcement, Virgin Mobile USA signaled its intent to pursue third-party content and marketing services aggressively.
“We are excited about growing the off-deck content business through our participation in the (Common Short Code) program,” said Dominick Tolli, vice president of mobile data services for Virgin Mobile USA. “Given MX Telecom’s service, innovation and revenue generation in Europe, we are confident they will help us achieve success.”
