BURBANK, Calif.—Warner Music Group Corp. subsidiary Rhino Entertainment said it will provide music-based content for HBO Mobile.
Rhino, which develops and promotes content from WMG’s catalog, plans to deliver ringtones and ring-back tones to support HBO’s mobile content services to Cingular Wireless L.L.C. subscribers. The service eventually will include full-track music downloads, Rhino said.
“By combining WMG’s extensive music library and world-renowned artists with Rhino’s unique expertise at packaging and branding, we’re confident we can offer some interesting and complementary musical offerings for HBO Mobile,” said David Dorn, senior vice president of new media strategy for Rhino Entertainment.
