LOS ANGELES—Amp’d Mobile Inc. is “fast approaching” 50,000 subscribers and is on track to have a customer base of between 100,000 to 150,000 customers by Christmas, according to Peter Adderton, chief executive officer and founder of the mobile virtual network operator.
Adderton told RCR Wireless News that Amp’d brought in 15,000 new subscribers last month and is “on track to do 25,000 this month.”
Adderton said all the customers are on postpaid plans. “Prepaid has yet to kick itself in,” he said.
The numbers provide the first look at how the MVNO is performing in terms of customers; like most recent MVNOs, Amp’d had until this point kept quiet about its customer numbers.
Amp’d launched in December with Internet-only distribution, but Adderton said the company’s recent expansion into retail outlets—including Best Buy stores—has helped growth expand dramatically.
Adderton said that Amp’d is seeing average postpaid revenues per user of about $100, with about $30 coming from data—figures, he said, that surprised even him. Adderton said that the MVNO’s customers watched about 200,000 live video streams last month.
“We never expected it to be that high,” Adderton explained. “We never expected the live video streams and the Internet radio stations and music downloads to be anywhere near where they are.”
He also urged other MVNOs to follow in the footsteps of Amp’d and release their customer numbers.
“I call on the other MVNOs to come out and give their numbers out,” Adderton said.
