SINGAPORE—The Asia Pacific premium content market will explode from a $9.4 billion industry this year into a nearly $33 billion market by 2011, according to new figures from Frost & Sullivan.
The market research firm said growing 3G networks, expanding subscriber bases and cheaper handsets will drive the surge in uptake in 13 major economies in the region. The mobile data market will grow at a compound annual growth rate of nearly 18 percent for the next five years, according to the forecast, and premium content will become a larger share of the overall data market, growing at a 23 percent clip.
“Subscribers in most Asia-Pac countries have a strong preference for local content, which creates the impetus for the fast-growing mobile content market,” said analyst Janice Chong.
