- World Wrestling Entertainment is encouraging its fans to register to vote via an online voter registration campaign that urges young adults to register to vote using their cellular phone. WWE is using Mobile Voter’s text messaging tool to allow its fans to register to vote on their mobile phone by texting the ‘WWE’ to 75444. The service also includes reminders to vote on election day. WWE is promoting the campaign with banner ads and public-service announcements on its Web site.
- Hook Mobile emerged from stealth mode with a cross-carrier multimedia messaging service application that allows players to collect and trade “cards” of contestants from the CBS reality hit “Survivor.”
Users can initiate the subscription service by sending a key word to a short code or from visiting the site http://tradingcards.cbs.com. “Survivor” fans can manage the content online, trade with others and purchase additional packs in an effort to collect all 61 cards.
The service is offered at about $8 a month, including three new cards each week, and is available to subscribers of Cingular Wireless L.L.C., Sprint Nextel Corp. and Verizon Wireless. T-Mobile USA Inc. users will be able to access the cards later this month.
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Boston University said it is adding an experimental course in its College of Communications that teaches students esthetics and production methods for making films designed specifically for mobile phones and handheld devices.
The course will be led by director Jan Egleson. Students will be asked to create, write, produce and edit 10 short “mobilette” narrative films during the semester-long course. The films will be distributed via Amp’d Mobile Inc.’s Amp’d Live entertainment service, said the university. Amp’d Mobile is providing camera phones and editing equipment for use during the course.
Amp’d Mobile Senior Vice President Seth Cummings, a 1997 graduate of BU, came up with the idea for the course.
