NEW YORK—FremantleMedia has teamed with Mobliss to power a new, made-for-mobile video offering from Sprint Nextel Corp.
The companies launched Atomic Wedgie, an offering of eight categories of short-form content targeted at the coveted 18- to 34-year-old male demographic. The offering includes footage of the women of the hit TV series Baywatch, TV bloopers and animated shorts featuring real audio clips of President Bush’s malapropisms.
“We are blurring the lines between network and producer by programming our own channel,” said Keith Hindle, executive vice president of North America for FremantleMedia Licensing Worldwide. “The mobile user wants to be entertained on demand, at key moments in their day.”
The channel, which launched today, is available for $5 a month.
FremantleMedia North America has gained substantial traction with reality and game shows including “American Idol,” “The Price is Right,” “American Inventor” and “America’s Got Talent.” The company is the production arm of RTL Group, Europe’s largest television and radio broadcast company.
