What goes better than ringtones and rap? Not much. Multi-platinum selling rap artist Chingy has gone the extra step and today can announce girlfriends’ names when they call their friends’ cell phones. Chingy has replaced the word “girl” in the chorus line of his song, “Damn Girl, How’d You Get In Dem Jeans,” with 123 different popular girls’ names-in effect, recording 123 personalized ringtones. Sprint Nextel Corp. is offering the service with EMI Group’s Capital Records, Chingy’s label. Subscribers can use the ditty for ringtones or ring-back tones.
Want to see previews of the new Borat movie? Or catch ESPN sports highlights? Dial up. Telephia said that more than 2,000 mobile video titles are available to wireless subscribers of Cingular Wireless L.L.C., Verizon Wireless and Sprint Nextel Corp. Telephia has been tracking the availability of mobile video content in its Mobile Video Catalogue. The company is releasing the first set of data, collected in September, free of charge.
(Just e-mail Maria Bumatay at mbumatay@telephia.com.)
Listings include titles from both clip and streaming applications.
Clickatell U.K. is launching a new service called “Health-SMS” that uses the power and popularity of SMS text messaging to help raise awareness and understanding of health issues. Users can create their own profile by filling out an online questionnaire focusing on common health issues, such as excessive drinking or smoking. Users also can text a particular keyword to receive information on a variety of topics. The Heart of Birmingham Primary Care Trust has been testing the service since the beginning of the year and has reported its smoking cessation campaign has been successful.
