NEW YORK-Crisp Wireless said it built a WAP site for MindShare Interaction to promote Unilever’s I Can’t Believe It’s Not Butter brand.
The site features Fabio in the I Can’t Believe It’s Not Butter “Kitchen of Love” originally developed for online audiences. The site also delivers “Fabiograms,” recipes, wallpapers, downloadable video and exclusive Fabio voice tones to mobile phones, said the company.
Consumers are pointed to the WAP site through clickable banner ads that run on Third Screen Media’s TSM network.
Crisp Wireless, MindShare and Third Screen Media have collaborated in the past on promotional campaigns.
