Medio to power T-Mobile USA content search

T-Mobile USA Inc. tapped Medio Systems to power mobile content searches on its t-zones portal.
The carrier said Medio’s technology “presents subscribers with the most relevant results” for content such as ringtones, ringback tones, local business listings and selected Web pages. The service uses a search box near the top of t-zone pages and includes a recommendations feature designed to expose users to related items.
Medio CEO Brian Lent said his company’s ability to meet “aggressive timelines” was a factor in T-Mobile USA’s decision to go with Medio.
“These consumer-centric motivations demanded the Medio team move quickly to deliver a solution,” Lent said. “Together we were able to launch the search service within 90 days from the first kickoff meeting.”