Amp’d turns to Amdocs to control off-deck sales

Amp’d Mobile has tapped Amdocs’ Qpass digital commerce platform to handle its off-deck content business.
The mobile virtual network operator said it will use Amdocs’ centralized digital commerce platform to support third-party offerings such as text messaging, chat, voting, personalization content and other applications. The Qpass technology will also act as a “point of control” to help Amp’d enforce business policies and service standards among its off-deck suppliers.
Amdocs, a developer of customer-service software, acquired Qpass, a Seattle-based digital transaction technology company, last April for $275 million.
“We are continually looking for ways to bring new and exciting content and services to our customers, and partnering with Amdocs helps us meet that goal,” said Mike McSherry, Amp’d’s senior vice president of emerging technologies.
Meanwhile, Seattle-based developer Volantis expanded its line of offerings for content owners looking to enter the mobile space quickly. The company launched a pre-packaged storefront designed to help build a mobile storefront in 24 hours as well as more sophisticated offerings including mobile marketing solutions.
Volantis said third-party content specialist Bango and mobile marketing firm Third Screen Media will use the offerings to provide integrated billing and advertising functionality.
“As demand for our managed services grows, it became clear we needed to diversify our offering to ensure our growing customer base has the opportunity to mobilize according to their unique requirements,” said Volantis CEO Matthew Harris. The new product “allows these companies to utilize mobile marketing as a catalyst for the growth of their businesses and ensures optimal brand presences in a mobile environment.”