‘Transitioners’ most likely to subscribe to mobile Internet service

A study released last week by comScore Inc. found that cellphone subscribers aged 25 to 34 were the most likely demographic to access the Internet on their mobile phone.
For purposes of the study, respondents were grouped into three categories: the cellular generation (ages 18 to 24), transitioners (ages 25 to 34) and adult adopters (age 35 and older).
The cellular generation is more apt to view their cellphone as an expression of their individuality and a mobile entertainment device that conveys their social status. But transitioners are close behind in their desire to purchase trendy phones. The cellular generation places the greatest value on features such as text messaging and instant messaging, while their more senior counterparts were found to take a more functional view. And that’s where transitioners outdid the cellular generation, with 29 percent subscribing to Internet services on their cellphones compared to 23 percent among younger users.