Third Screen to use Telephia research

Third Screen Media will partner with market research firm Telephia to help wireless advertisers target their marketing messages.
The mobile marketing company said it will integrate Telephia’s mobile Internet research into its Web-based ad management and delivery platform. The companies hope to allow advertisers to identify demographic traffic to particular sites that support ads, delivering such information alongside publisher self-reported data and Third Screen Media performance data.
“In joining forces, we are providing our customers with quality, independent research that can help agencies and publishers determine the most appropriate strategies and media plans to reach a desired consumer base,” said Third Screen CMO Jeff Janer.