Hovr launches ad-supported mobile games

Hovr Inc. is the latest player in the ad-supported mobile gaming waters, launching an online community with more than 100 free titles.
The New York-based startup is touting technology that “places dynamic, targeted and interactive advertisements” into mobile games. Players who download offerings from the company’s Web site will view a commercial before they play, and will see product placement within games.
The company claims to have distribution agreements with 15 publishers including Robotube Games and Kiloo, and offers a social networking community allowing players to interact and compete against each other.
“Our games can reach a vastly larger audience when they are downloadable for free,” said Robotube founder Jason Cirillo. “By earning mobile ad revenue each and every time our games are played, a popular game stands to earn its developer exponentially more money.”
Greystripe Inc., a San Francisco-based startup, offers a similar ad-supported mobile game service, and Visa recently launched a free “money management” game for mobile users.