iLoop eyes mobile ad playground

iLoop Mobile announced the launch of its mFinity mobile platform, which enables customers to create and implement text-based and interactive mobile ad campaigns. The platform will allow advertisers to develop and manage their own mobile initiatives to targeted audiences, according to the company.
“Marketing campaigns, to date, have relied upon volume delivery to obtain return on investment. The first organizations that tested mobile marketing campaigns required a multitude of technology partners and weeks of ramp-up to bring the campaign to the user,” iLoop Mobile CEO Steve Koskie said. “With the launch of the iLoop Mobile mFinity mobile platform, brands, advertisers and enterprises can reach mobile users in their desired format, regardless of the type of mobile device in use. We’re addressing consumer privacy and disruption concerns by allowing end users to opt in or out of receiving content and to select the type of content that they want to receive.”
The new platform promises advertisers the potential to reach mobile users within minutes of launching their campaigns. The product supports customer relationship management profiling, interactive voice response, broadcast SMS, instant win and sweepstakes campaigns, on-demand text content and mobile coupons.
iLoop is one of a large and growing crowd of players on the mobile advertising field. Yahoo Inc., Google Inc., Nokia Corp. and a variety of other competitors are also offering similar products.