Crisp Wireless and Internet Broadcasting have formed a partnership to launch 29 different mobile Web sites delivering breaking news, weather conditions, forecasts, live radar, sports scores and other content from local TV stations.
“One of the largest categories of mobile Web consumption is local news and weather forecasts, since consumers use their mobile device to stay connected,” Crisp Wireless CEO Boris Fridman said. “By leveraging trusted local television properties, Internet Broadcasting makes local content more meaningful to the end user and will attract the same brands who advertise online.”
Internet Broadcasting and its partner stations will sell local and national advertising for the mobile Web sites. Markets included in the new network of sites range from Boston to Philadelphia to Detroit.
Local news stations to go mobile
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