AdMod enabling bloggers to cash in

Mobile advertising clearinghouse AdMob launched a free plug-in for wireless bloggers looking to cash in on their content.
The San Mateo, Calif.-based startup said the plug-in works with WordPress, a popular blogging application, giving bloggers the opportunity to include ads in their posts. The companies are targeting traditional Internet bloggers looking to extend their offering to wireless users.
AdMob serves as a marketplace for advertisers looking to go mobile and content providers with inventory to sell. The new feature allows bloggers to join other publishers who have ads automatically inserted on their wireless Web pages through AdMob’s technology.
“We aim to reduce the entry level to mobile publishing by making it easy for WordPress users to go mobile and reap the rewards of AdMob’s advertising in just a few clicks,” said Web2Txt Director Andy Moore, who collaborated on the project. “This plug-in lets bloggers adhere to standards without having extra knowledge or getting their hands dirty in any code.”