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Home - Report: Gen-X rule mobile gaming space, but Gen-Y gaining
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Report: Gen-X rule mobile gaming space, but Gen-Y gaining

by jscarbo April 27, 2007
written by jscarbo April 27, 2007 Share
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Teens and young adults may dominate the console gaming space, but U.S. consumers between 25 and 34 years old represent the largest group of mobile gamers, according to new figures from The NPD Group.
The market research firm found that in 2006, 29 percent of wireless games were downloaded by users age 25 to 34; 27 percent of titles were downloaded by 18- to 24-year-old consumers. Teens between the ages of 13 and 17 accounted for 15 percent of all game downloads.
But while sheer numbers favor the older demographic, teens are more likely to download games than other groups. Young users will gain overall market share as more of them begin to carry cell phones, NPD said.
“While teens definitely have a higher incidence than adults for mobile gaming, they still play second fiddle to their older counterparts in overall game play and downloading,” said NPD analyst Anita Frazier. “And while it’s true that adults currently control the lion’s share of mobile game downloads and play, as more teens enter the mobile subscriber base we’ll see these numbers start to reach parity.”

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