AdMob teams with mywaves for click-to-video ads

AdMob is teaming with mobile media company mywaves to power click-to-video advertisements on wireless phones.
The offering will allow wireless Web surfers to click on a banner ad to watch a video from a landing page, and save the clip to their phones or send it to friends via MMS. AdMob CEO Omar Hamoui showcased the offering, which uses mywaves’ embedded video player, Wednesday at the MSN Strategic Account Summit in Seattle.
The first click-to-video ads will be launched this summer as part of a new “landing page solution” that looks to couple AdMob’s vast network of advertisers and publishers with mywave’s cross-carrier mobile video technology.
Banner ads and click-to-call offerings are becoming commonplace on the mobile Internet, but marketers and publishers are increasingly looking to leverage the “wow” factor of mobile video advertisements. Ad-supported mobile game storefronts are sandwiching video messages between gaming sessions, and brands such as CBS SportsLine have begun to use MMS messages to introduce users to new wireless services.
“Advertisers are increasingly using mobile advertising to reach their customers,” Hamoui said. “Our partnership with mywaves makes it possible for AdMob to offer marketers and brands a means to deliver rich video experiences as part of their mobile advertising programs worldwide.”