Third Screen, iLoop join forces to automate mobile ad tracking

Third Screen Media Inc. and iLoop Mobile plan to work together to help companies looking to generate advertising revenue from their wireless Web sites.
The deal looks to integrate iLoop’s technology, which is designed to simplify the processes for developing and managing mobile Internet sites, with Third Screen’s ad-placement platform. The combined offering is expected to allow brands, advertising agencies and others to automate ad-serving and reporting metrics, the companies said.
“Advertising has become a key enabler for the delivery of personalized, innovative mobile media,” said Third Screen CEO Tom Burgess. “Our partnership with iLoop Mobile enables organizations using the mFinity platform to effectively reach individual mobile device users and to reap the financial rewards of mobile advertising in a simple and cost-effective way.”
Third Screen earlier this month agreed to be acquired by Time Warner Inc.’s AOL Internet division for an undisclosed amount.