As AT&T Inc. continues its acceleration of transitioning away from the Cingular brand, the company has revamped Cingular.com into an AT&T-branded site.
Instead of reaching the old Cingular.com site, users who type in the address will find themselves at wireless.att.com, with the same architecture as the recently overhauled Cingular site. However, the brand’s orange jack logo has been replaced by the blue-striped globe of AT&T, the dominantly orange site now includes more AT&T blue, and the site’s title identifies the company as “AT&T, formerly Cingular Wireless.”
AT&T officials have said that market research shows that customer recognition of the branding switch is going well and they have been able to speed up the transition from the Cingular brand to AT&T.
The transition rolls on: Cingular site now AT&T
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