GSM Association shortens show names, juggles personnel

The GSM Association said it is re-branding two of its trade shows by removing references to 3GSM.
The 3GSM World Congress Asia is becoming Mobile Asia Congress and the 3GSM World Congress will be re-branded as the Mobile World Congress. Mobile Asia Congress is scheduled to take place in November in Macau. The Mobile World Congress will take place in Barcelona.
GSMA also announced two personnel changes. John Hoffman was named CEO of the association’s GSMC subsidiary that runs the trade shows. In addition, Bill Gadja, GSMA’s chief marketing officer, has been appointed chief commercial officer at the association, where he will lead development of media and entertainment programs.