MediaFLO puts on its game face

It hasn’t taken long for mobile broadcast TV provider MediaFLO USA Inc. to scoop up exclusive premieres since its March launch. Last Friday the company broadcast the mobile premiere of MTV’s “Super Sweet 16: The Movie” and today it announced a full line-up of sports programming from its partners CBS, ESPN, Fox and NBC.
Live coverage of Wimbledon began airing June 25 for up to 10 hours a day on ESPN Mobile TV, and beginning last Saturday MediaFLO channel’s NBC2Go and ESPN Mobile TV have been sharing coverage.
Last Friday NASCAR enthusiasts enjoyed live coverage of the Allstate 400. Next up for race fans will be the Pennsylvania 500, the NASCAR Nextel Cup, 3M Performance 400, the Sharpie 500 and the NASCAR Nextel Cup Series 500-all on ESPN Mobile TV with replays airing on Fox Sports Mobile. Busch Series events are also being run live on the mobile TV network.
MediaFLO is also hitting the links with live coverage of the Women’s and Seniors U.S. Open. Major League Soccer games will be broadcast through the second half of the season as well as live matches from the Under-20 FIFA World Cup this month.
In early August, the X Games will be broadcast on the mobile TV network live from Los Angeles. The AST Dew Tour, which is already underway, will also be covered.
CBS Mobile is set to televise a full line-up of college sports, including beach volleyball, softball, weightlifting, wakeboarding, snowboarding and lacrosse. And finally, Arena Football fans will be able to enjoy live coverage of the playoffs through July.
Live sports coverage on the MediaFLO network has already surpassed more than 400 hours, including coverage of the U.S. Open golf championship, The Stanley Cup, men’s college basketball championship games, the Preakness Stakes and the qualifying races for the Indianapolis 500-all making their mobile debuts.
The MediaFLO service is currently available exclusively through Verizon Wireless, through AT&T Mobility said it plans to launch a MediaFLO-powered service later this year.