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Home - Hedgehogging
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Hedgehogging

by jscarbo July 7, 2007
written by jscarbo July 7, 2007 Share
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Hedge*hog*ing v. Interrupting conversations in an office environment by poking your head over the top of the cube.

Nokia-Siemens sent out a press release this week stating that Finnish ISP Nebula was beginning to offer “very high speed broadband Internet connections” in Helsinki. The release did not provide any details on what exactly “very high speed” meant, but it does sound impressive. Though, I would offer that they could make an even bigger splash by using “ludicrous speed” or “this one goes to ’11’ speed” in trying to hype the service. Of course, with Turbo 3G being bandied about in Europe as a way to describe HSPA-based wireless networks, I would say any adjective is now fair game for marketing departments.
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It was bound to happen sooner or later. A Web site, which I will refrain from naming, is offering to uglify a perfectly good iPhone with Swarovski “crystals” for $295. The site claims to have adorned Paris Hilton’s Sidekick, though it was not clear what impact the crystals had on the phone’s reception during her three-week vacation at the cell-block hotel.
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Dublin, Ireland-based Research and Markets sent out a press release earlier this week entitled: “New report suggests that the wireless industry is underexploiting the profitability of the wireless business market.” While I agree that the wireless industry has not fully monetized its assets in the enterprise space, the thought of the wireless industry “underexploiting” any aspect of the space is funny to read.
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We got an interesting e-mail offer from what appeared to be a wireless reseller offering to sell us an iPhone for $799. That’s right, a $200 premium on a device that when the e-mail was received was still available in most Apple locations and in a handful of AT&T stores. I’m no master of the free-market economy, but I could not fathom why anyone would pay, let alone think they could charge such a mark-up on something that was readily available.

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