How can the world’s largest cellphone maker expand its sales efforts? That’s the question Bill Plummer is working on.
Plummer is VP of Multimedia Sales and Channel Management in North America for Nokia. In his role he oversees handset sales to carriers as well as to third-party retailers, big-box stores and others. In an exclusive interview with RCR Wireless News, Plummer discusses the handset maker’s efforts on the retailing front, and explains how Nokia is taking a multi-pronged approach to the problem.
“In the U.S. market, largely distribution has been centered around the carriers, we do indeed work very closely with them. And of course at the same time we are working to compliment the volume and mainstream product strategy of the carriers with an independent initiative to drive higher-end devices and related experiences to further grow the marketplace,” Plummer says.
In this complete audio interview with RCR Wireless News, Plummer explains Nokia’s plans for carriers, direct-to-consumer sales, third-party efforts and more.
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In a new, monthly series of podcasts, RCR Wireless News will be investigating the distribution landscape for handsets. We’ll be interviewing executives from carriers, handset makers, retailers and others on their cellphone distribution strategies to see what works-and what doesn’t. How do carriers manage their inventories? How do retailers allocate precious shelf space? And how can new entrants take advantage of the situation?
Check back every month for the latest installment of RCR Wireless News’ Podcast series, Dialing in Distribution. |
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