High ARPU customers not feeling love from carriers

High-value customers feel underappreciated by their carrier, according to In-Stat.
The study found more than 60% of high ARPU users say they do not feel their wireless operator appreciates them and 80% believe operators should do more to show their appreciation.
“The kind of appreciation these users would like to see include loyalty programs where subscribers earn points for awards, free or low-cost directory assistance, and free batteries and travel chargers,” said Bill Hughes, In-Stat analyst. “The good news for operators is that these three awards could be turned into even more revenue. For example, directory assistance directly encourages more calling, and offering more batteries and charging options ensures that heavy users can always make a call.”