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Buongiorno responds to Florida AG lawsuit

Buongiorno, a mobile content provider, responded to a request for comment on the story on page 11 of this issue after that page had already been sent to the printer.
Following is the company’s response: Buongiorno said it “will vigorously defend our business and the responsible way in which we market our business and subscribe our consumers.”
Specifically, the company said it requires a two-step purchase process, thereby explicitly gaining consumers’ consent. The company also said it “discourages” children from subscribing to its services, and it “clearly discloses” all charges associated with its services.
Buongiorno said its customers can cancel their service at any time.

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