AT&T Mobility inks exclusive for New York Times mobile site

The New York Times secured on-deck placement with AT&T Mobility. The nation’s No. 1 carrier said it inked an exclusive, four-month deal to link to the newspaper’s mobile site from its wireless portal.
“Consumers want immediate access to breaking news, and a wireless handset is a powerful tool for staying connected and informed, regardless of where people are,” said Mark Collins, VP of consumer data for AT&T’s wireless unit. “The New York Times is the most trafficked newspaper Web site in the country, and we’re giving our customers an easy way to connect to it through AT&T wireless devices.”
AT&T Mobility said the deal gives its customers access to all of the content from The New York Times’ mobile site, including its opinion, business and sports columnists, at no charge beyond standard access fees.
The New York Times’ mobile Web site is accessible from any Internet-capable phone through mobile.nytimes.com.
The deal is notable as companies – both new and established – jostle for placement on the mobile portals of major carriers. And for the New York Times, the agreement indicates the newspaper’s increased interest in the mobile playground. Indeed, a number of old-school print media companies have moved to mobile over the past year, including the Washington Post, Newsweek and Time.