AT&T Mobility plans to subsidize the price for the 3G version of Apple Inc.’s iPhone by as much as $200, according to a report from Fortune.
The wireless service provider believes it can attract more customers away from nationwide competitors Verizon Wireless, Sprint Nextel Corp. and T-Mobile USA Inc. with the attractive pricing. Today’s 2G version of the iPhone costs $400. According to Fortune, the new, subsidized iPhone would be locked to the carrier’s network and only offered at AT&T Mobility stores, not through Apple channels.
In reporting its first-quarter financials last week, AT&T CFO Rick Linder noted iPhone users were generating average revenues per user nearing $100 per month, and that more than 40% of customers purchasing the iPhone were porting from another carrier. AT&T also reported it counts 11 million smartphones on its network.
Speculation is that Apple will introduce the upgraded iPhone either at its developer’s conference June 9 or June 29 , on the one-year anniversary of the iPhone’s debut.
AT&T to cut 3G iPhone price?
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