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Hedgehogging: hedge*hog*ging v. Interrupting conversations in an office environment by poking your head over the top of the cube

If we didn’t live in a capitalist society, we’d be all for using Sprint Nextel’s iDEN network for public safety. Just look at the benefits. First, you save Sprint Nextel with some business that won’t churn for another carrier; then you save Motorola because it gets to keep making iDEN handsets. Finally, you free up the spectrum at 700 MHz for more commercial use at likely a higher price for the government.
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One of our favorite news items of the week: Intel paid $26 million for a WiMAX spectrum license. Where? Why in Sweden of course, home to Ericsson, the world’s largest infrastructure provider (and anti-WiMAX proponent).
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Maybe a little off the wireless topic, but reports that Take-Two sold more than $500 million worth of its “Grand Theft Auto IV” console games during its first week of sales was too impressive to let slip by. $500 million in sales in one week! Hard to believe the mobile space is not able to tap into a portion of that revenue stream. (Full disclosure: Some of the RCR Wireless News staff may have contributed to the $500 million in sales.)
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We received a press release from Clear Channel Outdoor’s Clear Channel Branded Cities division highlighting a new partnership with Miller Brewing Co. to become the “Official Beer of Westgate City Center,” which for those not in the know is in glorious Glendale, Ariz. “But, how does this impact me?” you may be asking. Well, as part of being named the official beer of a shopping center, Miller will use all sorts of advertising flack, including a “Bluetooth application active throughout” the development.
So, next time you visit the Westgate City Center, make sure to keep at least one hand free to check out all the cool Bluetooth spam telling you to have another beer. Looks like we will be booking a business trip to check it out in the near future.
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One side note on the disappearance of the Xohm
brand after Sprint Nextel melds its WiMAX business
with Clearwire: What happens to Barry West’s
“XOHM” license plate? Not sure if a bidding war
would erupt on eBay, but we’d be willing to put up
a couple of bucks for that piece of history.

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