Mobile video-messaging startup Mogreet scored carrier deals on both sides of the Atlantic.
The Venice Beach, Calif.-based firm is partnering with Fun Text, a U.K.-based content and messaging service, to offer mobile video greeting cards for mobile phones. The companies’ combined offerings will be available through Fun Text’s services on the decks of Sprint Nextel Corp. in the United States and 3 in the United Kingdom.
“I think what we’ve seen from our users is that this is a new way they want to communicate,” Mogreet CDO James Citron said of his company’s offerings, which leverage premium content to create cross-carrier, made-for-mobile video greetings. “It’s akin to Web 1.0. When the first social networks come out, people wanted to post on someone’s wall. What we’re doing in mobile is similar; we’re using video to post emotions and sentiments on people’s walls.”