NBC Universal deemed its coverage of the Beijing Olympics a “ringing success,” with its games-dedicated mobile Web site drawing more than 6.5 million unique visitors and 36 million page views, according to Omniture data.
The broadcaster, which had described the event as “a billion-dollar research lab” for studying the consumption of new media, said it delivered 826,000 mobile video views and 300,000 text or multimedia-alert subscriptions during the 17-day games.
NBC ponied up nearly $900 million for exclusive U.S. rights to the event, and the company delivered thousands of hours of video from Beijing through its TV channels and online properties. The broadcaster claimed to sell more than $1 billion in advertising for the Olympics.
“We’ve seen a whole new audience reach for their mobile hones in unsurpassed numbers thanks to the captivating Olympic Games that simply left everyone wanting more news on the go,” said Jean-Briac Perrette, president of NBCU Digital Distribution.
NBC claims mobile success for Olympics: 6.5M unique visitors, 36M page views
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