How American Eagle, Best Buy boost sales in stores as well as online

Retailers that sell in multiple channels should tie those channels together as much as possible. For example, an e-retailer can implement technology on its e-commerce site and not only boost online sales, but also aid consumers who may visit a bricks-and-mortar store. This was the message of “Multi-Channel Best Practices,” a presentation at this week’s TNS Retail Forward 2008 Strategic Outlook Conference in Chicago.