Internet on verge of mobile migration

During the next decade, the Internet will migrate from personal computers to mobile devices, according to new research from Berg Insight.
“There is only one Internet and its users do not accept boundaries imposed by devices or networks,” said Sabine Ehlers, associate analyst at Berg Insight. “People expect and demand to get a similar experience from an application regardless if they use a desktop PC, a netbook or a smartphone for access.”
The first applications to reach a mobile mass market will be those that offer seamless access to popular fixed services, said Berg. Successful applications will include those that offer instantaneity, personalization, location and efficiency in presentation.
Berg Insight said carriers and content aggregators will have to adjust their strategies to accommodate this trend.
“The challenge for service developers and providers will be to design, package and introduce mobile-specific features, such as context-sensitivity, so that they become a natural and easily accepted evolution of online communication, which will require a deep understanding of how users communicate and how they interact with each other and mobile technology,” said the firm.