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Skydeck to launch ad campaign promoting new call-tracking services

Skydeck is targeting road warriors and other high-powered smartphone users with new premium services that build on its free call-tracking offering.
The San Mateo, Calif.-based startup introduced features that track missed calls, transcribe received voicemails and deliver text-message information via a Web interface. The new offerings also allow users to respond to messages from the interface as if it were their mobile phones – presenting the mobile number to caller ID services – and enable users to search the content of texts and voicemails.
Unlimited use of the new features is offered at $30 a month; an intermediate plan is available for $10 a month.
“The target market we’re going after is the prosumer; people who live and die by their cellphones,” said CEO Jason Devitt, who founded the mobile content company Vindigo before launching Skydeck two years ago. “The problem we’re trying to solve is that all this data has been totally inaccessible.”
Devitt declined to disclose the number of users of its free service, which leverages both an on-device client and a Web-based application to serve as an organizational tool for mobile communications. But while Skydeck’s growth has thus far entirely been viral, he said the company will promote the new services with its first advertising efforts.
“You won’t see mass marketing on day one,” he said, “but let’s just say it’s a good time to buy advertising.”
Skydeck raised $3 million in a Series A round announced last fall.
Watch a video demonstration of the new services

Source: Skydeck

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