Video: Wehrs takes helm at Mobile Marketing Association

// By use of this code snippet, I agree to the Brightcove Publisher T and C
// found at http://corp.brightcove.com/legal/terms_publisher.cfm.
var config = new Array();
/*
* feel free to edit these configurations
* to modify the player experience
*/
config[“videoId”] = null; //the default video loaded into the player
config[“videoRef”] = null; //the default video loaded into the player by ref id specified in console
config[“lineupId”] = null; //the default lineup loaded into the player
config[“playerTag”] = null; //player tag used for identifying this page in brightcove reporting
config[“autoStart”] = true; //tells the player to start playing video on load
config[“preloadBackColor”] = “#FFFFFF”; //background color while loading the player
/*
* set the player’s size using the parameters below
* to make this player dynamically resizable, set the width and height as a percentage
*/
config[“width”] = 486;
config[“height”] = 412;
/* do not edit these config items */
config[“playerId”] = 9203568001;
createExperience(config, 8);

The former Nuance Communications executive hadn’t settled in behind the CEO’s desk when he learned that consumer watchdog groups are calling for federal oversight of the nascent mobile marketing space. One day later, AT&T Mobility outraged some of its subscribers with an unsolicited text message plugging “American Idol,” forcing the MMA to intervene.

Wehrs dropped by the RCR Wireless studio to discuss the “American Idol” flap, the call for FTC intervention, and the outlook for mobile marketing in the midst of a plodding economy.