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Unintended consequences

The messy truth of any merger is that there are casualties. And while President Obama may lament the 8,000 people to be laid off at Sprint Nextel, there probably are going to be people whose jobs are lost as a result of Verizon Wireless’ purchase of Alltel. These onesie-twosie workers who are collateral damage from the merger won’t make the news, but the individuals will be just as devastated.
As a condition of the merger, Verizon Wireless must divest about 2 million subscribers in 105 markets. The entire purpose of this requirement was to promote competition. Until the markets are sold, Verizon Wireless has a management trust operating those markets and the trust will continue to treat those subscribers as Alltel customers.
But for Christy Daniel, it’s no longer business as usual. Daniel sells Alltel services in rural Georgia in one of the markets to be divested. As of Jan. 9, when the merger was completed, she has been stripped of access to her existing customer base. You can read the details in her letter to the editor here. But in 105 markets across rural America, the same story is likely being played out. It would be na

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