Carriers

Carriers argue network coverage in courts, commercials

by Tracy Ford
written by Tracy Ford Share
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Say what you will about exclusive device lineups, the network is still worth fighting for, as evidenced by more court action between two nation’s largest carriers. In the U.S., AT&T Mobility’s request for a temporary restraining order against Verizon Wireless’ network claims has been denied, while to the north, No. 2 carrier Telus is suing Rogers Wireless over its network coverage claims.
Meanwhile, VZW and AT&T continue the “best network” fight in advertising campaigns. AT&T has hired Luke Wilson as its spokesman in a commercial touting AT&T as having the fastest 3G coverage. For its part, Verizon Wireless just launched a commercial based on Rudolf the Rednose Reindeer’s “Island of Misfit toys,” during which the iPhone goes to the island of AT&T’s 3G network coverage.
In Canada, Telus has asked Rogers to stop saying it has Canada’s fastest network since Telus launched HSPA-based service on Nov. 5. Rogers also offers HSPA-based wireless service.

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Former Associate Publisher and Executive Editor, RCR Wireless NewsCurrently HetNet Forum Director703-535-7459 [email protected] Ford has spent more than two decades covering the rapidly changing wireless industry, tracking its changes as it grew from a voice-centric marketplace to the dynamic data-intensive industry it is today. She started her technology journalism career at RCR Wireless News, and has held a number of titles there, including associate publisher and executive editor. She is a winner of the American Society of Business Publication Editors Silver Award, for both trade show and government coverage. A graduate of the Minnesota State University-Moorhead, Ford holds a B.S. degree in Mass Communications with an emphasis on public relations.