Amobee acquires RingRing, expands mobile ad play

Mobile advertising services provider Amobee Media Systems announced plans to acquire mobile advertising agency RingRing Media for an undisclosed amount. Amobee said the deal will help it round out its offering to network operators, which include Telefonica SA and Vodafone Group plc, and help sellers “monetize mobile display inventory.”
London-based RingRing’s dedicated mobile advertising platform handles more than 4 billion impressions per month.
“This acquisition solves an industry issue. By leveraging the RingRing Exchange we are able to streamline the process and connect supply and demand using the best technology on the market,” said Zohar Levkovitz, co-founder and CEO of Amobee. “In doing so, we will be able to reduce the friction associated with today’s mobile media buying and offer a more integrated mobile advertising experience to our customers.”
RingRing’s co-founder Ben Tatton-Brown will remain managing director of the company following the acquisition, while co-founder Harry Dewhirts will continue at the company in an unspecified role.
Amobee said it would continue to acquire adjacent companies as it builds out its mobile advertising business.
The acquisition is subject to certain closing conditions and is expected to be completed in the first quarter.