LSN Mobile to help broadcaster with mobile strategy

Nexstar Broadcasting Group Inc. is using LSN Mobile’s Local Wireless media-to-mobile platform to bring its online news, video and other content to mobile users.
The tieup allows Nexstar to leverage its 33 local community Web portals to mobile users, complementing its 63 local TV stations. Beyond enabling its Web sites to go mobile, Nexstar said it plans to bring mobile applications to select smartphone users as it broadens its wireless strategy. LSN is a mobile marketing company that helps media properties go wireless, as well as matches local media companies with nationwide brands.
“People care about local news. They want to know about school closings and weather updates,” said Lee Durham, CEO of Atlanta-based LSN Mobile. The company counts partnerships with 185 local media affiliates, which allows brands to make national buys to get local access, Durham said. “LSN Mobile is experiencing firsthand the growth of mobile, and in 2009 we had more than 1.2 billion page views, or about 61 percent more than 2008. Our affiliates are reporting similar growth,”Durham said in announcing the Nexstar deal.