Porn on the Go: A Lucrative and Innovative Industry

The pornography industry is changing and it wants everyone to watch.
Watch its content, that is. Getting viewers to part with bills in return for visual thrills is a never-ending challenge for the industry, one that has become only more difficult with the proliferation of free content and a rapid increase in the amount of pornographic search engines like RedTube.com.
In an effort to stay relevant, cutting edge, and profitable, adult entertainment companies are increasingly turning to mobile, an industry expected to double to $4.9 billion in five years.
“Your phone is very personal,” says Lolly Popova, Executive Vice-President of Smart Mobile Services Inc., a boring-sounding name for a company which owns and operates several very interesting-sounding mobile pornography sites, including quickiclips.com, hotmobilecash.com, and pureiporn.com. “You may forget your wallet, but you can’t leave home without your cell phone.”
Quite true, which is why the mobile platform allows the industry to penetrate its market with greater frequency and accuracy.
Popova believes customers are hungry for bite-sized, high-quality morsels of porn, downloaded quickly and delivered straight to their mobile devices. Her companies emphasize personalization, she says, which allows them to compete with the free “tube” sites.
Examples abound. Her company operates the #1 mobile transvestite pornography site in the world, and she is preparing to launch femdombride.com, a site not recommended for soon-to-be-married men.
The emphasis on niche pornographic markets seems to be working. Popova says her sites initially charged between $1-2 for a five-minute clip, but she has begun raising prices with the intention of reaching $1 per minute.  So far, she says she has not seen a dip in demand.
But mobile porn is innovating far beyond simple personalization. Customers can now pay to access live-streaming webcams on their phones. The industry is likewise looking into using location-based services (chat with local singles, perhaps?), and 3D on mobile is definitely on the horizon.
“We’re always ready to embrace new and experimental things,” says Popova.
Not everyone is, though, including the well-known buzz-kill Steve Jobs, who banned pornography apps from Apple’s online store (curiously leaving in Playboy’s app and Sports Illustrated’s swimsuit models, hm).
Not an industry content to just lie there and take it, however, mobile pornography will continue to find new revenue streams. An upcoming Smart Mobile Systems project will allow users to upload their own amateur content and receive a percentage of the profits for every download.
Now there’s a move sure to leave everyone satisfied.