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We love companies with a sense of humor, and Finnish phone maker Nokia had us chuckling this morning with its amusing little dig at Apple and Steve Jobs’ arrogant statement that reception problems on iPhone 4 were down to the way people held their phones.
How do you hold your Nokia? Asked a Nokia blog post, proceeding to outline various ways one could possibly hold their phone, including the “elegant” thumb and finger grip, “the cup,” the balance and the four edge grip.
“Whether you’re left-handed or right-handed, there’s no shortage of ways to hold your phone,” notes Nokia before snarkily launching into descriptions.
Describing the cup position, Nokia writes, “the cup basically enables you to cup the phone with your whole hand. This might result in much of the phone’s edges being covered and the back of the device sitting snugly in the palm of your hand – but don’t be concerned about this, it won’t impact the device’s performance.” Mee-ow!
Nokia doesn’t stop its lambasting of Apple there either. Discussing the four edge grip the blog says, “the Four Edge Grip (FEG, for short) is a universal grip which involves all of your fingers and thumb, each having hold of one edge of the device. You’ll find a little gap develops between the back of the phone and the palm, which is useful. For something.” Ehem, ehem.
“The key function on any Nokia device is its ability to make phone calls,” adds the blog wittily.
“We’ve found any of the four grips mentioned above to be both comfortable and as you can see, offer no signal degradation whatsoever,” the blog continues. “This isn’t a feature you’ll only find on high-end Nokia devices either. It’s something that’s been a part of pretty much every Nokia device ever made (perhaps with the exception of that teardrop 3G one, which was a bit ridiculous).”
Nokia has done some in depth and hard-hitting research too. “One of the main things we’ve found about the one billion plus Nokia devices that are in use today is that when making a phone call, people generally tend to hold their phone like a…. well, like a phone.” So profound, yet oh so true.
Nokia also adds that readers are of course quite free to ignore all of its phone holding suggestions “because realistically, you’re free to hold your Nokia device any way you like. And you won’t suffer any signal loss. Cool, huh?”
Cool indeed, Nokia. May we just add that, iPhone users: you’re not holding it wrong, you’re buying it wrong.