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Apple PR this morning is claiming that the email exchange between an angry punter and a patronizing Steve Jobs was actually a fake and not written by the CEO himself.
The entire exchange, first published on tech rumor site The Boy Genius Report is now claimed to have been invented by an advertising exec by the name of Jason Burford who then allegedly sold the transcript to BGR for an as of yet undisclosed sum.
In the email, the apparently furious punter, “Tom” lambasts Apple and Jobs himself (who he calls a “jackass”) over the iPhone 4’s antenna problems, only to be fobbed off by “Jobs” with a series of condescending sentences like: “No, you are getting all worked up over a few days of rumors. Calm down,” “You are most likely in an area with very low signal strength” and “Retire, relax, enjoy your family. It is just a phone. Not worth it.”
This last sentence in particular was the cause for much of the consternation around the web, but BGR has now reattributed this last reply to “Tom.” Talk about an editing error.
Apple has now gone on the record to vehemently deny Steve Jobs wrote any of the replies in the exchange, although whether any of them did hail from Apple at all, or were all a figment of Mr. Burford’s imagination is not yet known.
BGR did claim in its original report to have verified the email headers and information, believing them all to be “100% genuine,” but unless BGR is working with FBI level software, or has actual access to the computers (or iPhones) used to send the mails, it may well never be known.
Sadly, the selling of fake transcripts and information is not uncommon these days where content has become almost valueless, and SEO rules all. AppleInsider has similar claims of someone offering to sell the site a similar transcript several days ago.
Perhaps not everything in the fake transcript was faked though. At one stage in the exchange, ‘fake Steve’ is said to have told ‘Tom,’ “Stay tuned. We are working on it.” Indeed, this morning, reports emerged of an upcoming reception fix “within a few weeks,” possibly via firmware update.
A press release from Apple reads:
“Upon investigation, we were stunned to find that the formula we use to calculate how many bars of signal strength to display is totally wrong.”
It goes on to say, “To fix this, we are adopting AT&T’s recently recommended formula for calculating how many bars to display for a given signal strength. The real signal strength remains the same, but the iPhone’s bars will report it far more accurately, providing users a much better indication of the reception they will get in a given area. We are also making bars 1, 2 and 3 a bit taller so they will be easier to see.”
“We will issue a free software update within a few weeks that incorporates the corrected formula,” concludes the release.
Jobs emails faked says Apple
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