Shrink your mobile snaps with hipix

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In today’s world of mass consumption, operators find themselves struggling with the massive increment of data usage.
A good example for the data crunch operators world over are feeling situation is what has happened to AT&T since the launch of the first iPhone on its network, although 3G modems are also being blamed for an increase in traffic.
As a precaution to protect the already crumbling and decrepit network, Apple and AT&T chose not to enable FaceTime (Video Calls) on the 3G network and restricted it for Wi-fi use only.
But a firm by the name of Human Monitoring which deals with video encoding and image stabilization has just announced hipix, a software based solution which purports to shrink more than 80% of a JPEG file size.
“More than 20% of operators’  data bandwidth is used for image transfer” says Rafi Aviram VP of business development at Human Monitoring.
“Mobile devices’ cameras are continually gaining more pixels, and users are posting more and more pictures onto social networks sites” he told RCR Unplugged.
Indeed, Facebook recently announced its new facial recognition engine and said more than 100 million photos were uploaded to the social network every day, with at least one percent coming from around 100 million Facbook mobile users.
hipix says it can, on the one hand, help users to reduce their data usage which could be useful for those on a data cap to pay less, whilst on the other hand assisting operators to reduce their  CAPEX.
Using a H.264 video codec – very common on mobile chips – hipix claims it can shrink the image file size without degrading the image quality.
“Operators asked to implement the solution for MMS and email services and also on their backup servers to save some space too” Aviram told us.

“We are currently engaged with the mobile industry due to the high demand, but we are also working to port the solution onto TV, digital frames, etc, reducing the home networking bandwidth required.”
If hipix does achieve its goal and become widely adopted by operators and device manufactures, we could even see photos size go back in time by almost five years, when the average file size was just 200 kilobytes. Just picture that!