YOU ARE AT:WirelessApple snags some of RIM's enterprise sales team

Apple snags some of RIM's enterprise sales team

If there was much doubt about Apple Inc.’s (AAPL) plans for a greater share of the mobile enterprise space, it’s reinforcing quite the opposite with a spate of hires on the sales side. After doing some digging, Dow Jones found that at least five members of Research In Motion Ltd.’s (RIMM) enterprise sales team have been poached by the iPhone maker in the past 18 months.
The BlackBerry maker has been facing increased pressure on its bread and butter for years now and it has lost some big enterprise customers recently.
It’s hard to gauge whether or not the hires were high level enough to negatively impact RIM as much as they served to bolster Apple’s push into the corporate market. The respective top executives at Apple and RIM have been taking public digs at each other almost ever since the iPhone came onto the scene.
During Apple’s last earnings call, CFO Peter Oppenheimer said 80% of the Fortune 500 companies are either deploying or testing the iPhone. And while the iPad is being tested or deployed in at least 65 of the Fortune 100 companies, BlackBerry is hoping to gain some ground in the tablet space with its forthcoming Playbook that will introduce an entirely new operating system and developer platform that it acquired through QNX Software Systems.

ABOUT AUTHOR

Matt Kapko
Matt Kapko
Former Feature writer for RCR Wireless NewsCurrently writing for CIOhttp://www.CIO.com/ Matt Kapko specializes in the convergence of social media, mobility, digital marketing and technology. As a senior writer at CIO.com, Matt covers social media and enterprise collaboration. Matt is a former editor and reporter for ClickZ, RCR Wireless News, paidContent and mocoNews, iMedia Connection, Bay City News Service, the Half Moon Bay Review, and several other Web and print publications. Matt lives in a nearly century-old craftsman in Long Beach, Calif. He enjoys traveling and hitting the road with his wife, going to shows, rooting for the 49ers, gardening and reading.