South Korea’s Top Digital Advertising Network, KT-mhows, Selects GoldSpot Media to Power Its Mobile Advertising Business

GoldSpot Media – the leader in interactive rich media and video advertising solutions for smartphones and tablets — announced today that KT-mhows, South Korea’s leading digital advertising network, has chosen miSpot, GoldSpot Media’s 360 mobile advertising platform, to power and manage its clients’ rich media and video ad campaigns. GoldSpot’s technology optimizes rich media and video ads to deliver consistent, high quality and zero latency ad display regardless of bandwidth and network connectivity.
“We have chosen miSpot because it is the only end-to-end solution that enables us to create ad campaigns once and deliver them everywhere across all smartphones and tablets,” said Kim Gye Seong, President and CEO of KT-mhows. “In addition, miSpot allows KT-mhows to dynamically target a rich media, banner or video ad, to the same ad spot within the mobile application or web, without any changes to the phone SDK.”
With miSpot, KT-mhows can deliver the right ad to the right device in the right format. Through a single campaign interface, an ad can be created in minutes and delivered to all smartphones and tablets, including iPhone/iPad/iPod, Android and Blackberry. GoldSpot Media’s ad platform offers publishers and ad networks a cost-effective solution that increases their reach, maximizes yield and fill rates, and delivers a consistent user experience across all devices to achieve premium returns on their inventory.
“We are thrilled to power KT-mhows’ leadership in the South Korean mobile advertising market,” said Srini Dharmaji, Founder and CEO of GoldSpot Media. “We look forward to working with KT-mhows and its clients to bring GoldSpot’s rich media and video advertising innovations to the Korean mobile consumer.”
The number of smartphone users in South Korea is projected to exceed 5 million in 2010 and grow rapidly in the next two to three years, creating a tremendous market for mobile advertisers and networks.
About GoldSpot Media, Inc.
GoldSpot Media is the leader in interactive rich media and video advertising solutions for mobile web and applications, and rapid app creation tools for smart phone, feature phone and mobile tablet platforms. The company’s unique, innovative, client-server mobile solutions, miSpot and miApp, are based on an intellectual property platform that includes scores of patents pending in the areas of mobile ad distribution, insertion, storage, interactivity, reporting and verification. The company is headquartered in Sunnyvale, Calif., USA, with an R&D center in Bangalore, India. For more information, visit www.goldspotmedia.com.
About KT-mhows
A subsidiary of Korea Telecom (KT), Korea’s leading mobile communication service provider, KT-mhows is dedicated to connecting businesses with consumers by creating high-quality mobile advertising services. As South Korea’s leading digital advertising network, KT-mhows leverages KT’s accumulated media competence to offer competitive cross-media marketing solutions. For more information, visit www.mhows.com.
Article via GoldSpot Media