A feather long missing in Google Inc.’s (GOOG) Android Market cap has been procured. Android users on the AT&T Mobility (T) network can now pay for app purchases directly on their monthly bill.
Google has been rolling out Direct Carrier Billing to AT&T users this week as part of an update to Android Market. New features also include a 15-minute refund window and more categories aimed at improving app discovery.
Eric Chu, a member on Google’s Android Developer Ecosystem team called it a “carrier-backed frictionless payment method,” adding: “We strongly believe carrier billing is a great way to make it easy for users to purchase and pay for applications. In addition to the availability of AT&T and T-Mobile US carrier billing, we’ll continue to partner with more carriers to offer carrier billing options for their subscribers.”