Business World Online | January 4, 2011
GLOBE TELECOM, Inc. said yesterday it will employ a “multi-pronged” strategy to expand capacity and improve performance this year, citing growing customer demand for voice and data services.
In a statement, the telco, a joint venture between Ayala Corp. and Singapore Telecommunications Ltd., said the improvements will cover all product types, including postpaid and prepaid services.
Claiming superior product offers as well as customer preference and loyalty, Globe Telecom said it would have “more robust infrastructure support through greater capacity and network availability, optimization, and improved monitoring systems including disaster recovery management.”
“This year, we will continue to build on service quality as a key differentiator for Globe. We will implement a proactive approach in meeting the upsurge in voice and data requirements across all customer segments, including the larger enterprises. Optimizing our existing assets will help ensure a wider coverage, whether indoors or outdoors. We will also improve power and transmission management to meet our quality objectives in terms of network availability and capacity,” said Ernest L. Cu, president and chief executive of Globe Telecom.
Mr. Cu said the capacity expansion has the full support of the firm’s board, which recently approved a “significant amount” for network plans this year. The firm’s capital expenditures hit $500 million last year.
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Globe Telecom expanding network capacity this year
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