Rapid TV News | January 25, 2011 | Michelle Clancy
A new consortium of partners is targeting the TV Everywhere concept for the uber-competitive Latin American television market, where entrenched players and a thirst for advanced television services make for a tough road to differentiation.
Comtelsat Networks, Tvinci, IDPoint and Grey Juice Lab are joining forces on the initiative, dubbed ‘TV 360’. The solution enables content owners and operators to offer video-on-demand (VOD) and live video online under any business model, wrapped in with traditional broadcast. The partners want to enable implementation with any Internet-connected device, including PCs, game consoles, tablets, smartphones, connected TVs and set -top boxes (STBs).
The idea is ecosystem-friendly: the idea is to enable producers, content aggregators, pay TV operators, Internet portals and ISPs to generate greater income from premium online content.
“This offering, combining content, technology and service, is the most comprehensive on the Latin American market,” said Tvinci’s co-founder Ido Wiesenberg.
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