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Velti eyes $150 million in IPO

Velti plc is going public and plans to generate more than $150 million in the process. The mobile marketing and advertising company has filed plans for an initial public offering, pricing 12,518,008 shares at $12 each.
Velti operates an online platform for mobile marketing and advertising called mGage that includes campaign and media planning, ad serving and routing, marketing, customer relationship management, analytics and reporting with a global reach of 2.5 billion consumers.
In the first half of 2010 the company said it ran 1,211 campaigns for a combined total of 527 brands, agencies, mobile operators and media companies.
Shares of Velti go public today on the Nasdaq as the company looks to raise $150.2 million.

ABOUT AUTHOR

Matt Kapko
Matt Kapko
Former Feature writer for RCR Wireless NewsCurrently writing for CIOhttp://www.CIO.com/ Matt Kapko specializes in the convergence of social media, mobility, digital marketing and technology. As a senior writer at CIO.com, Matt covers social media and enterprise collaboration. Matt is a former editor and reporter for ClickZ, RCR Wireless News, paidContent and mocoNews, iMedia Connection, Bay City News Service, the Half Moon Bay Review, and several other Web and print publications. Matt lives in a nearly century-old craftsman in Long Beach, Calif. He enjoys traveling and hitting the road with his wife, going to shows, rooting for the 49ers, gardening and reading.