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Velti plc is going public and plans to generate more than $150 million in the process. The mobile marketing and advertising company has filed plans for an initial public offering, pricing 12,518,008 shares at $12 each.
Velti operates an online platform for mobile marketing and advertising called mGage that includes campaign and media planning, ad serving and routing, marketing, customer relationship management, analytics and reporting with a global reach of 2.5 billion consumers.
In the first half of 2010 the company said it ran 1,211 campaigns for a combined total of 527 brands, agencies, mobile operators and media companies.
Shares of Velti go public today on the Nasdaq as the company looks to raise $150.2 million.
