The first all mobile newspaper has arrived. News Corp. (NWSA) formally introduced The Daily, designed exclusively for Apple Inc.’s (AAPL) iPad, at an event in New York City today.
“New times demand new journalism,” Rupert Murdoch, chairman and CEO of News Corp., said at the launch. And this is definitely new in almost every sense, expect for who is funding it.
Built from the ground up, $30 million has already been invested in the new publication and operating costs will run about $500,000 a week.
For 99 cents a week or $40 a year, subscribers will get more than 100 pages of original content on topics ranging from breaking news to lifestyle, entertainment, opinion, sports and more seven days a week.
“The Daily is not a legacy brand moving from the print to the digital world. We have license to experiment. We believe The Daily will be the model for how stories are told,” Murdoch said.
The Daily will also feature original video, audio of some articles, 360-degree photos and interactive charts and graphics. There is also the typical stable of social media tools to share Web-friendly versions of articles and the options to customize feeds for local weather, news and subscribers’ favorite sports teams.
The Daily breaks the newspaper mold, goes all in on iPad
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